Casey Meraz says, “In this article I’m going to address the current state of local SEO in 2016, review some findings from a new data-driven local SEO study, and provide you with some actionable tips to win the local SEO game.

If there’s one thing that’s consistent about Google, it’s the fact that it’s always changing. Over the years we’ve seen many changes in local search. The most recent changes included ads that display in the 3 pack of local results, leaving only two positions. Since Google removed the sidebar ads, you now have to scroll further down the page just to see the local results. These days, local SEO is more competitive and more confusing. So where do you start?

I suggest that you start by defining your primary goals. You can’t get to your destination if you don’t know where you’re going. If you’re promoting a hotel, for instance, your primary goal is probably to get more reservations — local SEO for you will mean ranking high in Google’s local results, attracting positive reviews on websites like Tripadvisor, etc”.

The State of Local SEO & Where to Focus Now

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