Ayaz Nanji says, “The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark.

The report was based on data from the Mattermark platform, which analyzes more than 1.5 million companies to identify the fastest-growing firms based on indicators such as employee count and funding.

The researchers manually examined the sales and digital marketing tactics of the top 50 companies to identify best-practices.

The top three fastest-growing B2B companies are Upwork, WeWork, and Slack, the analysis found.

Below, key findings from the report.

Content

– 80% (40 out of 50) of the fastest-growing B2B companies have a blog or other online publication (or both).
– 44% of the companies examined offer downloadable content such as e-books and whitepapers”.

What Marketers Can Learn From the 50 Fastest-Growing B2B Companies

MarketingProfs

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