’11 Content Marketing Myths You Need to Stop Believing’ – Entrepreneur
David Koji says, “Content marketing is an essential technique for marketers these days. Thanks to content marketing, companies have been able to raise brand awareness, increase leads, and elevate their status as an industry leader. Despite these benefits and acceptance, there are still misconceptions about content marketing that need to be debunked immediately. And, here 11 of those myths.
1. My audience won’t fall for content marketing.
Consumers don’t want to read a sales pitch. They want to interact with brands and form long-lasting relationships. It’s been this way for years. And don’t expect that to change anytime soon. Take for example the increasingly important Millennial demographic.
A majority of Millennials, 62 percent, have reported that when they see or read about a brand through websites or on social media they feel a connection and loyalty with that company. Additionally, a third of them are willing to buy a product if the brand’s content isn’t sales-y and instead feels authentic and truthful“.
Comments are closed.
