‘9 Ways You’re Losing Your Prospects’ Trust (and the Deal)’ – HubSpot
Jared Fuller says, “Sales and trust. Not exactly two words today’s buyers think of as synonymous. According to HubSpot Research, only 3% of people consider salespeople trustworthy.
It should come as no surprise, then, that I’ve found a breach in trust is the most common reason a rep loses a deal.
And yet talking about obtaining and maintaining trust is rarely discussed amongst sales leaders. It’s about time we talk about trust and sales with honesty.
If you find the below strategies valuable, I encourage you to register for free for HubSpot’s Inbound Sales Day. I’ll be expanding on this topic with a session called “Lessons in Trust from the World’s Best Closer: The Doctor.” Learn more about Inbound Sales Day and register here.
1) You don’t follow through on exactly what (and when) you promised.
It’s just too easy to say, “I’ll have that to you by the end of the day.” Then the end of the day comes and … you decide you can send it tomorrow, you’re too swamped and couldn’t get it done“.
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