‘Beyond the hype: How should marketers really use iBeacons?’ – Econsultancy
Ben Davis says, “There’s an old surrealist gag by a comedian called Harry Hill that goes ‘Text messaging?! What’s wrong with a good old-fashioned chain of beacons, hmm?’
I think I’m remembering that right.
Anyway, it leads me to ask – are iBeacons a legitimate advancement in push communications, or are they overhyped?
To get the skinny on this subject, I caught up with former Econsultancy writer and social media man, Matt Owen, now head of inbound marketing at blueSense Networks, a beacon tech business.
At this moment in time, Matt, what are the most elegant, useful and promising use cases for beacons?
Well, it’s very different for each industry.
For example, a hospital might decide to use beacons to track expensive medical devices as they move around the building. That way you minimize loss and risk, but you also have faster access in an emergency“.
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