‘How Pokémon Go Will Change Mobile Advertising’ – Entrepreneur
Janis Zech says, “By now you’ve heard of — if not played — Pokémon Go. You’ve also heard about how the game keeps shattering download records (with 75 million and counting) and revenue since its launch barely a month ago.
Pokémon Go has overtaken breakout mobile hits such as Color Switch to global juggernauts such as Supercell’s Clash Royale. And while the game is definitely prompting mobile developers to re-examine location-based gameplay, Niantic’s hit may have an even greater effect on how we buy and sell mobile ads.
The online to offline connection
Data and scale make Pokémon Go a unique and interesting piece of IP from a mobile marketer’s perspective. Take the game’s tens of millions of players, layer in their location data, add in the ability to drive them to specific, real-world places, and you have a potential gold mine for retailers.
Smaller businesses such as street vendors, restaurants and even libraries have already been indirectly capitalizing on the increased traffic from being near Pokéstops — but imagine the traffic that an in-game mission to collect a rare and powerful Pokémon could drive to Starbucks or Target“.
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