‘How to find the right analytics for the right marketing job’ – Marketing Land
Alan K’necht says, “The marketing world gets more complex daily as more and more data and types of analytics become readily available to guide and evaluate our marketing efforts. More often than not, clients are asking for proof of success, ROI and other tangible results.
To meet this growing demand, successful marketers are making greater use of digital analytics. Yet many marketers either don’t fully understand the differences between analytic tools available or are simply burying their heads in the sand and hoping their clients don’t know either.
Being able to distinguish between at least three types of analytics and knowing which to use, and when, can mean the difference between the success or failure of any marketing campaign. Using these tools effectively can make you a superhero to your clients.
To understand the role analytics must play in your marketing strategy, think of analytics as your marketing campaign’s GPS (Global Positioning System). It’s a tool that will help you navigate campaigns successfully from point A to point B“.
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