Rieva Lesonsky says, “What’s the most effective way for retailers to both acquire and retain customers? According to a recent survey of retail businesses by WBR Digital for Emarsys, it’s email — by far. More than eight in 10 businesses surveyed (81 percent) say they depend on email for customer acquisition, while 80 percent rely on it for customer retention. In addition, nearly three-fourths say email marketing is a priority in their marketing budgets.

How can your retail business best use email marketing to acquire and retain more customers? Here are 10 tactics successful retailers use.

Email Marketing for Retail Customers

1. Build Your Email Lists Any Way You Can

Email marketing success starts with a good list, so never miss an opportunity to get a customer’s permission to send them emails.

  • Use ads on Facebook and Google to get customers to sign up for your emails. Offer a discount in return for signing up to make it worth their while.
  • Always ask customers at the point of purchase if they’d like to sign up to receive your emails. You can make this super easy by putting a sign-up sheet at the point of purchase, or have sales clerks ask for the information and input it right then and there. If you choose the former approach, make sure your salespeople still ask for the sign-up and don’t just assume people will notice the sign-up sheet”.

10 Email Marketing Secrets to Acquire and Retain More Retail Customers

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