Aja Frost says, “If you don’t like the first few episodes of a TV show, do you stick with it until the series finale?

Probably not. It’s unlikely you’ll suddenly start loving it, and there are plenty of other options out there.

Unlike a show, your prospect probably won’t stop the sales presentation if the beginning doesn’t go particularly well. But the first 10 minutes can determine whether the entire meeting is a success or a failure — which means you need to nail the opening.

Read on to discover the four crucial things you should do at the beginning of every presentation.

1) Confirm Your Audience

It’s easy to tell who you’re speaking to when you’re giving an in-person presentation — after all, they’re sitting right in front of you. But when you’re on the phone or sharing your screen, it could be just your prospect on the other end — or it could be your prospect plus several other stakeholders“.

4 Crucial Things to Do in the First 10 Minutes of Every Sales Presentation

HubSpot

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