Rachel Lindteigen says, “A content audit should be part of the research you do before creating a content marketing strategy, but it seems to be a missing element in most programs. Why is a content audit an important part of an overall content marketing strategy? If you don’t know what your current content assets include and which ones are working, how can you determine what you need to add to your site?

I’ve been working with my team to really uncover what matters in a content audit and help our clients ensure their sites are performing the best they possibly can. We’ve focused in on a couple of areas that help us determine what stays, what goes and what needs to be created (A content audit alone doesn’t tell us this, but it helps lead the direction).

Crawl your site

The first step in a content audit is to crawl your site and determine which pages Google has indexed. There are different tools you can use for this crawl. We’ve been working with Screaming Frog, URL Profiler and Moz Content”.

Content audit 101: a step-by-step guide

Marketing Land

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