Darin L. Hammond says, “Donald Trump owns the fatal political and business flaw. Trump has a big problem. In his 2016 run for Presidency, Trump daily flashes his grand flaw, the one that will keep him out of the White House: a lack of empathy.

He is incapable of jumping inside the minds of voters to read their needs and connect with them emotionally and empathically.

Empathy is the capacity to get into the minds of others’ thoughts and feelings. In a powerful nation, success depends on caring for others, and Trump just doesn’t. He can’t get beyond himself.

His flaw is making frequent headlines like this one from The Chicago Tribune on August 1st “The empathy gap: Donald Trump makes it all about him (and why that’s dangerous).” He’s in trouble because he cannot understand the emotions of the parents of a fallen Marine. His brain is so wrapped up in himself that he can’t connect with others. He’s the shell of a human without emotional intelligence“.

How Cognitive Empathy in Marketing Revolutionizes Your Brand Relationships

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