Amie Marse says, “E-commerce sites and online retailers often struggle to implement effective content marketing strategies.

Unlike websites that can rely on blogs and site content to increase traffic, E-commerce sites use product descriptions and imagery.

Search engine optimization rules are the same for E-commerce sites, but site managers may approach them differently. Learn how to get the most out of your E-commerce site’s content for the best returns on investment for your marketing efforts.

Focus on the User Experience

Forrester predicts that by 2020, one million B2B salespeople will lose their jobs to E-commerce sites. The evidence to support this statement proves that E-commerce sites could be society’s main form of commerce in the future. However, since face-to-face contact with customers isn’t an option for online retailers like it is for brick-and-mortar stores, E-commerce sites must work even harder to optimize the customer experience“.

How E-commerce Sites Can Use Content to Enhance the Customer Experience

Business.com

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