Michael Guta says, “Snapchat is paying $110 million, with 75 percent in stock and 25 percent cash to acquire mobile contextual search engine Vurb. The deal also includes a $75 million retention bonus to keep Vurb founder and CEO Bobby Lo.

Vurb touts itself as tool for helping consumers decide what to do and who they want to do it with. So obviously, if you operate a small business that might be a local destination, learning more about this new tool can be key to your marketing efforts.

But how does Vurb work and how can the results users find really impact small businesses?

How Vurb Works

Well, those who download the app can create decks or collections of places they want to go and things they want to do and can share these decks with their friends from a list of contacts on other social media sites, such as Facebook. So you can imagine how valuable it could be to have your business mentioned by potential customers and their friends here“.

How Snapchat’s New Acquisition Vurb Transforms Business Search

Small Business Trends

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