‘How to Add Text Messaging to Your Marketing Campaign’ – Solopreneurs
Sam Davtyan says, “It’s official; Americans love our smartphones. In particular, we love texting. We can send a message at any time of day and know that our friends will get it. We send 6 billion text messages a day in the United States, and two-thirds of adults own smartphones, which they use to get information on community events and breaking news.
It seems obvious that businesses want to advertise through smartphones and text messaging, and with a little prep work, it can be a viable advertising strategy. But there are some pros and cons a marketer should be aware of before moving forward with a text message campaign.
How can businesses use text messaging for their benefit?
For brick-and-mortar businesses, utilizing the in-the-moment benefit of text messaging will generally bring the best results. Let customers know about flash sales, special one-day-only opportunities, and events in the store”.
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