‘How to Give and Get Exceptional Testimonials, Part One’ – Copyblogger
Sonia Simone says, “In an age where we’re faced with too many choices, testimonials help us trust enough to make a decision to buy. Are you using this powerful tool in your business?
Testimonials work because you’re not tooting your own horn — others are doing it for you.
In this episode, Pamela Wilson sits in for Sonia once again and reveals the story arc that makes testimonials believable. She covers the six “magic” questions that generate powerful testimonials, courtesy of Sean D’Souza“.
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