‘How to responsibly create content that pushes the envelope’ – Marketing Land
Kerry Jones says, “It’s no secret. Content marketing is driven by results; the higher the number of shares, links and publicity, the greater the mark of success.
But to get those high numbers of engagement, you’ve got to provide something that strikes a chord with your audience. Create something that will make them stop to read it, absorb the information and feel moved to share it.
Otherwise, with a quick swipe of their thumb, your content is quickly bypassed, along with a myriad of other articles touting the 10 Best this and the Top Ways to do that.
Give them something to talk about
If you want your content to stand out in a world of vanilla fro-yo, it needs to be the neon, rainbow-colored ice cream. People either love it or they hate it. Regardless, they will feel passionately one way or the other about this super-sweet, food coloring-saturated frozen treat.
When tasked to think outside the bland flavors of everyday content, it’s easy for content marketers to consider outrageous or extreme campaigns. But those bold ideas usually melt into unrecognizable mush when the boss or client waters them down for fear of unfavorable consequences“.
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