‘The Radical Idea: Why investing in the physical world should be part of your social media marketing budget’ – MarketingSherpa
Daniel Burstein says, “What do you include in your social media marketing budget? Most marketers focus on elements like software and tools, paid advertising, social media management, and content creation.
But let me introduce a radical idea – the physical customer experience is a worthwhile investment as part of your social media marketing budget.
Sounds crazy, right? That’s in someone else’s department. It’s someone else’s focus.
But I bet you would have thought I was crazy if I told you just a few months ago that two men would fall off a cliff chasing a pretend monster on their mobile phones (fortunately, both were rescued by firefighters and only suffered moderate injuries).
One thing the Pokémon GO phenomenon should teach all marketers is that – thanks to the evolving way customers interact using mobile devices – the digital world is not a vacuum“.
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