Christopher M. Gillespie says, “Today’s world is connected. Too connected, maybe, if I’m judging by the number of folks sitting outside my office building catching Pokemon.

We are all rabidly addicted to our smartphones and plugged into the digital world, and for good reason: it brings convenience like we’ve never known before.

Unfortunately, advertisers recognize this and digital advertising has ballooned into a $77 Billion industry in just a few decades.

If you’re a small business owner, digital marketing to people on these phones is all that anyone seems to be talking about. Websites, landing pages, email marketing, mobile, and social media are all begging you to sink more of your precious time and attention into them as you go about running your business. But do they really work?

Their effectiveness is at an all-time low. Consumers are tired and are starting to kick back. Google admitted that 56 percent of ads are never actually seen by people and only a meager 0.06 percent of all viewers ever click on them”.

4 Hyper-Local Marketing Strategies That Beat Digital by as Much as 600%

Business.com

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