Greg Sterling says, “Google announced that is dropping the “mobile-friendly” label in search results. The company says that now 85 percent of pages in mobile results are in fact mobile-friendly. Google also said today in a blog post that it will impose a ranking penalty on “intrusive interstitials” that impede user access to content.

According to the post:

Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. To improve the mobile search experience, afterJanuary 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.

Here are the types of interstitial ads that could be penalized:

  • Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page
  • Displaying a standalone interstitial that the user has to dismiss before accessing the main content”.

Google will punish “intrusive interstitials” with a ranking penalty in 2017

Marketing Land

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