Brandon Olson says, “Running a successful business involves more than just promoting and selling a product. For your company to thrive, you must establish relationships with customers that continue after the sale.

Email newsletters can help you connect with your customers. To be effective, newsletters must be carefully crafted and offer something of value to your customers. Today’s consumers are highly selective about the emails they read, but crafting your newsletter around their needs will lead to more opens, more sales and happier customers.

To create a newsletter that delivers the results you want, follow these eight tips to craft one that delights your readers.

1. Spice up your subject line.

In 2014, the average business user sent and received an average of 121 e-mails each day. That number is expected to grow to 140 emails a day by 2018, which means you need to convince readers to open your newsletter in a matter of seconds. To cut through cluttered inboxes, you need a strong, catchy subject line that captures your reader’s attention”.

8 Tips for Creating an Email Newsletter Your Subscribers Will Love

AWeber

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