Andy Budd says, “Digital transformation describes the process that traditional organisations go through in adopting the values, tools and practices of the internet age.

A digital mindset provides organisations with greater flexibility in an increasingly changing business landscape, helping them stay one step ahead of the competition and avoid being disrupted themselves.

Organisations can’t help but be affected by the new digital economy, whether they like it or not.

For individuals and organisations who have accepted the need for change, there are four key approaches for tackling digital transformation.

1. Top-down culture change

The most obvious approach – and the one that is most likely to succeed – comes from massive, top-down culture change, sponsored by the leadership team.

This requires understanding, determination, expertise, commitment, and a significant amount of investment to break existing patterns of behaviour and impose a new organisational culture“.

Four different approaches to digital transformation: Which suits your needs?

Econsultancy

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