Ginny Marvin says, “Google has removed the policy of limiting AdSense ads to three ads per page. The move can largely be seen as a response to mobile, on which pages have turned into never-ending streams and a specific ads-per-page policy doesn’t make much sense.

A Google spokesperson confirmed the update to Marketing Land:

“We’re always fine tuning our policies to make sure they reflect the current environment. In one recent change, we stopped limiting the number of AdSense ads that could appear on a page and instead now look at the overall balance of content and ads on a page. We think this better takes into account experiences like infinite scrolling and in-stream video. As always, we encourage publishers to keep the user experience in mind and require they have more original content than ads on the page. “

The Valuable inventory section has now been updated to reframe the content-to-ad ratio policy from one with specific limitations to one that relies on common sense and gives Google more discretion“.

Google removes AdSense 3-ads-per-page limit, focuses on content-to-ad balance

Marketing Land

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