‘How can mobile payment actually improve customer experience?’ – Econsultancy

Ben Davis says, “Payment impacts customer experience more than anything else.

In fact it’s easy to reel off examples of payment scuppering a deal altogether – the kebab shop that doesn’t take card, the mobile-unfriendly online checkout, the voucher which is suddenly no longer valid.

But payment has also improved many experiences – contactless payment has smoothed the flow of commuters on the London Underground, and PayPal has long since made eBay a safe place to shop.

Let’s look at payment now, as well as looking forward a few years to innovations by Google, amongst others, and examine how payments can continue to innovate the customer experience.

At the moment, mobile payment in stores is disappointing users

The smartphone as a form of payment in-store is currently disappointing users. The US uptake of Apple Pay attests to this fact.

In a country where contactless cards are virtually non-existent, one would expect the dominant mobile proximity payment service to be thriving“.

How can mobile payment actually improve customer experience?

Econsultancy