Charles Crawford says, “Why is E-commerce important? Internet usage is increasing day by day and it is even more prominently featured in everyone’s daily life.

To take the advantage of this cyber networking, the concept of E-commerce was developed. E-commerce is an emerging concept for businesses.

In general, terms, E-commerce can be defined as any trading activity, which takes place over the Internet or through any electronic means.

It must be noted that ordering and payment can be done online. The delivery of the products is still physical. This is where retargeting tactics actually originate from.

Concept Behind Retargeting

Retargeting is the best example of using E-commerce principles and bringing them into the 21st century. To keep an online store running requires a lot of effort and there are many activities involved. Some of E-commerce activities may include SMS advertising, electronic databases, online funds transfer, online inventory management systems, cash flow management etc. Companies track the performance of each action in order to make better business decisions”.

Why is Retargeting Important for E-commerce Business Success?

Business.com

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