Sophia Bernazzani says, “With the average attention span dipping to just 8.25 seconds — as short as that of a goldfish– today’s marketers are tasked with creating content that’s engaging enough to appeal to distracted consumers.

With that in mind, Snapchat — a real-time messaging and multimedia app — has become an increasingly attractive channel for those looking to engage the 18-34 year old demographic and grow their brand’s social media presence.

This is largely due to the fact that Snapchat content is inherently time-bound: Snapchat Stories disappear after just 24 hours. This constraint helps command the immediate attention of an audience, while forcing brands to master the art of succinct, interesting content”.

How to Create an Engaging Snapchat Story: A Start-to-Finish Guide

HubSpot

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