Brian Hughes says, “Between brick-and-mortar businesses and online stores, consumers have a myriad of options when purchasing goods and services.

With this intense competition for buyer attention, what can you do to stand out from the crowd?

Success lies in adding client-centered interactions to your global marketing strategies.

Using an omnichannel approach, you can engage current and potential customers on a one-to-one basis, increasing loyalty and sales.

The Omni-Channel Customer Experience

Customers use multiple information points to select what to purchase and from whom. They check print ads and online prices, read reviews and search for coupon codes before making a purchase decision. Marketing campaigns must adjust to address the entire customer journey, rather than fixed points of the process, to improve brand awareness and develop strong customer relationships”.

How to Personalize Customer Interactions to Increase Loyalty and Profits

Business.com

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