Shaun Haase says, “Big data is one of the most underutilized resources available to businesses today.

Only 0.5% of data available is used, as the sheer amount and complexity of the data intimidates companies.

Many believe that only large enterprises have the resources to utilize big data, yet small businesses can easily take advantage of it as well.

Making sense of this information can be overwhelming, but once you discover a way to integrate it into your own decision-making process, you’ll quickly realize the myriad of new sales opportunities that are now at your disposal.

1. Analyze old data

Your historical sales data holds valuable information that can be leveraged to improve sales efforts at each stage of the funnel.

By identifying which sales tactics work best, you’ll be able to gradually refine your approach and improve conversion rates each time“.

Five ways to utilize your data to increase sales

Econsultancy

Sharing is caring