Sean Falconer says, “The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term.

If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic — which is an absolutely wonderful thing. That said, SEO is very much a rich get richer game.

So what happens if you are the poor in this scenario? How can you break into the top 10?

Unfortunately, great content isn’t always enough. In most cases, you need links from authoritative sites pointing to your content. But how can you build these initial links to help boost your content into the top 10 if no one knows who you are?

Over the past several months, I’ve been experimenting with building links from educational (.edu) resources. Using this approach, I’ve been able to push my blog into the top 10 on Google for several competitive and high volume search terms“.

How to Improve SEO Using Educational Resources: One Company’s Step-by-Step Framework

HubSpot

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