‘Why Content Marketers Need Digital Librarians’ – CMI
Jake Athey says, “When you or your marketing team members need a graphic, a photo, or a video from your own content collection (that is, your content library), can you go right to it? Or do you call that what-would-we-do-without-you person who knows where everything is?
If you call for help — whether your content library resides in a digital asset management (DAM)system, a content management system, some other kind of repository, or a patchwork of shared folders — it may be time to call in a digital librarian.
At my company, we have certainly suffered the pains of content overload. Three years ago, we began working with John George, an independent information professional based in Seattle. Since we sell DAM systems, it was ironic to discover just how badly we needed help organizing our own assets. (“Assets” are simply the reusable files enriched with metadata stored in the content library.) Today, I see other companies either contracting with specialists like John or hiring full-time digital librarians to manage their content“.
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