Christian Sculthorp says, “With PPC prices increasing and Facebook becoming more competitive, organic search traffic can make or break an e-commerce site. However, in order to get that sweet, sweet traffic, you need to build links. Do all the on-site SEO and write all of the content you want, but there’s little chance of ranking without building links.

But where do I start? you ask. Who would possibly want to link to my specialty dog clothes shop?

Do not fear! With a little bit of work, you can build links to any e-commerce shop — I promise. After building links to a number of my own e-commerce stores, I’ve whittled down four of my go-to tactics (plus a bonus tactic!) to make your life easier. Without further ado …

1. Ask. Just ask!

Think of any relationships you may have that you can leverage for links. The easiest one for e-commerce shops is to ask the manufacturers of the products you sell. You’re one of their key distribution channels, and they want to keep you happy“.

4 e-commerce link building tactics that still work in 2016

Search Engine Land

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