Iman Jalali says, “I value LinkedIn more than any other website. I would gladly give up access to Facebook, Twitter, or my vice, Reddit, before I would let go of LinkedIn. Whenever I mention this, people think I’m crazy. You might be thinking that right now. Well, it’s probably because you’re not taking advantage of everything that LinkedIn can do for you or your business. Time to level up.

If you think of LinkedIn as a large database of resumes and nothing else, you’re so wrong. It’s a rich source of information and a social network. If you’re in sales, and you’re not using LinkedIn, I’m shocked. If you’re hiring and not using LinkedIn, I’m even more shocked.

I realize that I may sound like a giant advertisement for LinkedIn, but that’s just a reflection of how useful I find the service. Here are the ways I strengthen my business via LinkedIn.

1. Use it for competitive intelligence.

Competitive intelligence should shape your business strategy. If you don’t know much about your customers’ other options, you can’t develop an edge and keep gaining market share“.

5 Powerful Uses of LinkedIn Few Businesses Are Maximizing

Entrepreneur

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