Jeff Rajeck says, “China’s internet advertising market is much larger in proportion to its traditional advertising than Western countries.

The US, for example, spends less than half (47%) on internet and mobile advertising and slightly less on TV advertising (39%).

China, by comparison spends a far greater percentage (66%) of its advertising on internet and mobile and a much smaller percentage (24%) on traditional media“.

China introduces far-reaching new internet ad law: Why it matters

Econsultancy

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