‘How to Calculate ROI for Your Content Marketing Campaign’ – Entrepreneur
Jayson Demers says, “You already know that content marketing is one of the most valuable marketing strategies you can use for your brand. It doesn’t cost much time or money in the startup phase, and it has the potential to bring an enormous return. And all of that is great.
But how, exactly, do you know how much of a return your content marketing is bringing? What if you end up spending more money on it than it’s worth?
Knowing how to calculate ROI for your content marketing campaign proactively addresses these dilemmas. When you know your ROI, you can make the necessary adjustments to improve a floundering campaign, or identify the most profitable areas of your strategy to focus on in future months.
The 2 overall problems you’ll face with content ROI
Before beginning your calculation, you need to know the two big problems with calculating the ROI of a content marketing campaign. The first is the long-term nature of content marketing; almost every content campaign begins with a negative ROI, scaling in return as it scales in volume. Accordingly, early measures of ROI should be taken with a grain of salt“.
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