‘6 Steps to Content That Is Easily Shared’ – Entrepreneur
Brian Sutter says, “Everybody likes approval – especially marketers — so we take particular pride when someone shares our content.
We get some business benefits out of it too, of course. And while metrics like conversion rates usually help small business revenues more than social shares, many marketers are still focusing on the shares. It’s our favorite way to tell if a piece of content has done well or not.
Here’s the weird thing, though: If it’s shares we’re after, surely we’re getting them, right? Surely we’ve figured out how to entice people to share our content?
But that’s not what’s going on. In fact, several studies have found the average piece of content gets depressingly few shares. After studying a million articles, BuzzSumo and Moz discovered half of all articles published get eight shares or less. And CoSchedule surveyed its users and found even worse news: 77 percent of the people they surveyed share their content three times or less“.
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