Entrepreneur team says, “We’re in the midst of summer. Most of us can be found lounging at the beach, hitting up a music festival or sparking up the grill. So why would any retailer start thinking about the holiday season now?

Although there are impulse shoppers, 57 percent are carefully planned. The consumer has done all the necessary research, entering the store zeroed in on her destination. She knows what she wants. To become part of the equation, you need to get your brand message in front of her earlier than ever before.

Doing anything else could jeopardize your business. Just look at the numbers: Thanks to gift-giving, the fourth quarter will generally be your business’s strongest. According to the National Retal Federation, the holiday season alone — the months of November and December — can comprise up to 30 percent of a retailer’s yearly sales.

This year’s U.S. ecommerce holiday retail sales alone are expected to reach $89.5 billion. Missing your window of opportunity could mean leaving a lot of money on the table.

So to answer our original question, the holiday shopping season is always right around the corner“.

Don’t Wait Until It’s Too Late: Gear Up for the Holiday Marketing Rush Now

Entrepreneur

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