Lena Brooks says, “In 2016, video is an important part of the content marketing mix, and it’s here to stay.

Video has an uncanny ability to quickly warm up potential customers and connect them to you and your product. YouTube, the largest repository of videos, offers you the opportunity to create a dedicated audience of subscribers; and as the second largest search engine after Google, it’s not to be ignored.

All that sounds very tempting, but if you don’t have video experience, it can also be very intimidating.

When Magoosh, the company I work for, started making branded social video content, I was overwhelmed by the amount of conflicting recommendations out there. That feeling of information overload is what led to this guide—a quick-start “film school” for marketers.

What follows is a cheat sheet of all you need to get started making great face-to-camera videos for YouTube“.

Growing Pains and Marketing at Scale: Five Key Lessons From B2B Marketing Leaders

MarketingProfs

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