‘How to Create an Effective Testing and Optimization Plan’ – MarketingExperiments
Adam Lapp says, “If you’re entrenched in Conversion Rate Optimization, A/B testing, or have read articles before from MarketingExperiments or MECLABS, you’re probably been inundated with the concepts of friction, anxiety, and value proposition.
But how do you take those concepts and build an effective test plan so you can start increasing your bottom line?
To help you with that, our team of amazing designers (shout out to Lauren, Charlie, Leah, James, and Chelsea) designed this infographic for you. Hope you find it useful“.
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