Tim Peterson says, “When Facebook introduced Offers in February 2012 for brands to distribute coupons on the social network, it was more or less a me-too product. Now Facebook is trying to make it more of a Facebook product.

Facebook is updating its four-year-old Offers product to make it easier for people to see, save and use these coupons, especially when on their phones, and give brands more control over who those people are.

For years brands have been able to use Offers to distribute online or in-store coupons on Facebook as ads or organic Page posts by linking to a brand’s site and emailing people a copy of the coupon to people who clicked on the ad or post. At its core that’s still how the product works; it’s just less of a hassle.

People can still click on offer-carrying ads or Page posts to visit the advertiser’s site to redeem it through their phone or receive an emailed version to redeem it in store. But now the offer will also be saved to a new Offers bookmark tab attached to their Facebook account“.

Facebook is trying to make its coupon product, Offers, a bigger deal

Marketing Land

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