Cathy McPhillips says, “Many companies producing great content at a consistent pace soon face a predicament — they have so much content that they:

  • Don’t know or remember everything they have
  • Can’t track down content assets efficiently
  • Struggle to collaborate with others involved in the process
  • Aren’t leveraging existing content for reuse

Enter digital asset management (DAM), one of the hottest subjects in content marketing this year. Digital asset management is all about how you manage your broad portfolio of content assets — from the way assets are annotated, cataloged, and stored to methods of retrieval and distribution. DAM technology solutions automate many aspects of the process, meaning your team can use and reuse content more efficiently, while minimizing errors and inconsistency“.

How Digital Asset Management Can Make a Big Impact on Your Content Marketing

Content Marketing Institute

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