‘5 Content Strategies That Will Always Work’ – Entrepreneur
Josh Denning says, “According to a recent survey by Demand Gen Report, 47 percent of B2B buyers consume three to five content pieces before engaging with a salesperson. Yet, more than 70 percent of marketers lack a consistent or integrated content strategy.
What about you? Are you part of that statistic? If so, you’re not just leaving money on the table – you’re practically handing it to your competitors.
The fact is, having a viable content marketing strategy for your business has never been more important. The problem is with so much information available online, it’s easy to feel overwhelmed.
Don’t worry. We’ve all been there. Here are five content marketing strategies that will always work.
1. Write authoritative content.
The Internet is constantly evolving.
Once upon a time, you could build an audience of raving fans, eager for your next 400-word post. Today, that is not often the case. The truth is that if you’re not writing what Backlinko Founder Brian Dean calls, kick-butt, “wow this is freakin’ amazing” content, you’re wasting your time“.
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