Ben Davis says, “You may have missed it, like I did, but Twitter last week added a DM button to its embed library of tweets, grids, timelines and other buttons.

It’s not massive tech news, granted, but allowing people to DM you direct from your website could have advantages.

Here are five of them…

1. Fewer contacts

Brands must be sure their settings allow anyone to message them on Twitter before embedding a Message button on their site.

Once the button has been added, there’s a clear advantage over a simple tweet, as users have 10,000 characters in which to detail their enquiry.

Brands may feel that encouraging customers to send a DM instead of a tweet could be a better solution for tracking and answering more obscure problems (one query to read, instead of three tweets, for example)“.

Five reasons to use Twitter’s new embeddable DM button

Econsultancy

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