Rob Thurner says, “I recently hosted an Econsultancy roundtable discussion where senior client-side marketers shared their successes and challenges in regards to mobile marketing.

The roundtable was subject to the Chatham House Rule so attendees will remain anonymous.

However I can say that the session was joined by marketers from a variety of industries, including financial services and travel.

Each of the brands get more than 50% of their site traffic from mobile, and each has at least one native app.

As the moderator I’ll use this blog to pick up on the main challenges the group face. We split the session into four topics: developing strategy, video content, driving value from apps and managing efficient mobile advertising campaigns“.

Four key talking points from our mobile marketing roundtable

Econsultancy

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