‘How to Match Your Sales Funnel to Your Content Strategy’ – Business.com
Amie Marse says, “The sales funnel is the process you want your customers to experience as they go from potential buyers to loyal shoppers.
For years, the sales funnel has been at the heart of convincing and converting warm leads, yet many marketers don’t know how to use it to its full potential.
Most companies miss an enormous opportunity to fill sales funnels when they overlook how content strategy fits into a sales model.
Content and Sales: A Team Effort
The “death of the sales funnel” has become an ongoing topic of debate recently, with new variations such as the pipelines and the cylinder cropping up as replacements. However, the original sales funnel structure still rings true in today’s marketplace. No matter how you look at the process, meaningful interactions with consumers turning prospects into customers through your content strategy is the heart of sales“.
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