‘Social Media Mistakes: What Brands Should Do to Avoid Epic Fails’ – CMI
Jonathan Crossfield says, “I woke up this morning with a sense of anxiety familiar to most writers — one that only comes from an impending deadline and absolutely no idea what to write. And then I switched on the TV to see that Prince had died.
Even while reaching for the iPad I knew there would be plenty of material to enable me to fill 1,200 angry words. Following a tragedy — particularly a major celebrity death — branded social media disasters have become as predictable as they are insensitive.
By the time you’re reading this, there will have been scores of articles criticizing the worst and praising the best examples.
Why do so many professional marketers still manage to run full pelt into walls with startling regularity despite the many lessons of the past? Is our industry really that out of touch?“.
Social Media Mistakes: What Brands Should Do to Avoid Epic Fails
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