Miriam Ellis says, “‘Barnacle SEO’ was a term first popularized by Will Scott in 2011 to describe the process of attaching your business to existing high-ranking entities (like major directories) and then promoting them as a means of dominating search engine results for desired terms.

Today, we’re going to take that novel concept in a different direction, with the goal of increasing brand awareness for single, multi-location, and enterprise local businesses by latching onto existing influences in any given community. Up ahead: simple tips for interpreting your city, a downloadable community awareness spreadsheet, and real-world examples for your inspiration!

Before we dive in, take a look at these two eye-opening statistics:

“73% of people care about the company, not just the product, when they’re making purchasing decisions.”
– BBMG

“63% of global consumers would buy from a company they consider to be authentic, over and above competitors“.

Using the Barnacle SEO Method to Prove Local Community Awareness

MOZ

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