Hicks Crawford says, “Your brand voice is the messaging used to communicate the values your company holds to consumers.

This could be the typography, the logo, or even the advertising media used on TV or radio. The importance of getting this right cannot be overstated.

Every time potential consumers and current customers interact or observe your brand, they’re forming a judgment in their subconscious. Eventually, this becomes a conscious opinion that directly impacts their buying decision.

Let’s take a closer look at three strategies for creating value and inspiring consumer confidence through your company’s brand voice.

1. Consider the Medium for Communicating Your Brand Voice

While a brand voice may be a singular thing, the presentation of it will depend on the medium used to communicate with consumers. If you’re creating a radio advertisement, the script will need to be curated to match the capabilities of someone driving or sitting in an office to picture using your product or service“.

3 Killer Strategies for Creating Brand Voice While Earning a Strong ROI

Business.com

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