Timothy Carter says, “When small business owners think about getting involved in SEO, they often become intimidated (or frustrated). They see massive corporations and large businesses dominating the search engine world, and it’s no secret why they’re able to. They have access to tens of thousands of dollars (or more) to spend on online marketing, a highly talented full-time staff to oversee campaign management, and perhaps most importantly, they’ve been around for years, so they’ve had time to cement their authority in their respective niches.

Seeing all this, you might think that your small business, with its relative newness and minimal resources, doesn’t have a chance to compete in SEO. But the reality is, small businesses have no fewer than six distinct advantages over their larger counterparts in SEO:

SEO for Small Business Advantages

1. Niche targeting. First, as a small business, you likely cater to a much more specific niche. A large business like Home Depot might cater to general homeowners with general needs like “home repair” or “plumbing issues,” so they can target these high-traffic, generalized keyword phrases. But by contrast, a local hardware store might be able to offer more hands-on help, and cater to specific types of homes and businesses in a given community“.

6 SEO Advantages Small Businesses Have Over Major Firms

Small Business Trends

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