‘7 Types of Push Notifications Users Actually Enjoy’ – HubSpot
Amanda Zantal-Wiener says, “If recent marketing news has made one thing clear, it’s this: Mobile is non-negotiable.
A growing number of us are using mobile as our primary device for accessing the internet —over a quarter of us interact with our smartphones more than any other object, or human being, for that matter. And content, in kind, has to fit that format, whether we’re consuming it or discovering it for the first time.
Brands are starting to respond to that. Just last week, for instance, Google announced that non-mobile friendly pages will be ranking even lower next year.
Apps will be especially impacted most by this increasingly widespread mobile use. The push notifications we receive on our devices will play a vital role in the information we come across, and if we choose to consume it“.
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