‘Influencers in Asia-Pacific: Four things you need to know’ – Econsultancy
Jeff Rajeck says, “Reaching consumers in Asia-Pacific can be difficult.
There are so many countries and cultures to consider that analysis paralysis quickly sets in.
Using a local influencer to carry your brand message could help, but there are a few things you need to know about the market first.
Asia-Pacific (APAC) has an influencer market which is growing in, well, influence.
Influencers are loosely defined as anyone with a sizable social media following and they can play a significant role in an APAC marketing campaign.
The reason they are so useful is that influencers have a ready-made audience which can help a brand break into a new market.
If a brand is looking to reach a particular segment, then using an influencer may be a handy shortcut to today’s media-saturated consumers“.
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