Craig Cobbert says, “Boring articles are like terrible party guests. If you’ve ever sat next to someone that just goes on and on about nothing in particular, you’ll know what it’s like. But sometimes coming up with interesting new content to share on your blog or contribute as a guest article can seem like pulling blood from a stone.

Since content marketing became popular, writing for the sake of writing has become far too common. Instead of spending time creating interesting content which adds to the wider conversation, companies are churning out rushed, bland, click-bait articles, littered with links back to their website and previously published content much to the annoyance of editors and readers.

But if you feel you have exhausted all interesting avenues, or your industry is highly technical, it can be incredibly difficult to come up with new ideas which offer value to the reader, while remaining interesting and engaging at the same time. That said, if you invest the extra time and energy into writing a more in-depth piece which really delves into a topic and is backed up by real experiences or data, then people are more likely to engage with your content and read until the end“.

Create Brilliant Content by Harnessing the Collective Genius of Your Team

Entrepreneur

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